Focuses on the use and impact of digital media in marketing communications, to enable students to gain competencies in information technologies, social media, and organizational cultures, and more effectively practice the social, cultural and economic dynamics of digital media marketing.
Students in the Digital Marketing Design Essentials Graduate Certificate Program will learn a wide range of leadership and management skills in addition to the following skills:
The use of internet and electronic commerce in developing a marketing strategy.
Internet-based marketing.
An overview of social networks.
Data analysis, probability, and statistics from an information systems perspective.
Rudiments of probability and random variables, estimation, special distribution and sampling, Markov processes, hypothesis testing, graphics, and visualization.
