Discover Innovation and Entrepreneurship at NJIT
This 12 credit graduate certificate is designed to build upon and integrate the student's previously acquired business knowledge and skills into an understanding of how to start and run a new business. It is designed to provide the skill and tools needed to manage planned and unplanned change in organizations. This includes advanced skills and tools to analyze business conditions and tactically solve problems in relation to technology-driven changes in the workplace and to other environmental factors.
What will I learn?
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Management of planned and unplanned systemic change, such as downsizing, re-engineering, mergers, and acquisitions.
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Technology as a main component of an organizational entity. Generation, development, and implementation of technology. Influence of technology on global competitiveness.
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Understanding of the problems and opportunities posed by the financing of a new and growing technology-based business. Students will study the financial conditions of new businesses and examine the effect of growth upon cash flow while exploring optimal sources of capital.
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Analysis of the legal and ethical responsibilities of managers. Students will dissect the extent to which shareholders should be allowed to exercise their legitimate economic, legal, and ethical claims on corporate managers; the extent of regulation of a particular industry, individual rights of the employee and various corporate interests; and corporate responsibility to consumers, society, and conservation of natural resources and the environment.
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Students will acquire experience by developing and executing their own marketing research project using sophisticated computerized analytical techniques. They will examine characteristics of electronic markets, the use of the Internet for data collection and market research, the Internet as a communication and distribution medium, and the development of Internet-based marketing strategies.
All credits for this certificate apply to the NJIT MBA.